Digital media has been a growing industry as it has become fundamental to how customers perceive a company. Digital media helps to facilitate social interaction, empower people and make education accessible to more people. In our personal lives, Digital media helps us to connect with others and access a lot of information quickly. Personal social media use has become the norm in the last ten years; personal lives and information are readily available through phones and other electronics devices. This also means that the younger generations have grown up in a digital space; this is how they learn, connect and view the world.
From a business point of view, it is changing how the workplace runs, allowing for more flexibility and boosting productivity. Digital media is flexible and low in cost in comparison to analogue media. Essentially digital media encourages content sharing, which boosts interaction and fast absorption of content. This media form has allowed instant communication to all parts of the world. Businesses are starting to access the capabilities of social media through the abilities of the younger generations. Those who have grown up learning the language of social media and have the creative and critical skills to utilise the digital space will be at the forefront of this next generation of workers, especially with the growing AI development and the capabilities surrounding that as a tool.
To utilise Digital Media well at this stage in the industry requires regular content creation to be distributed, constant learning and keeping up with relevant ‘trends’ and finally, a clear voice and or visual theme that stands out from other visual content. The digital world is constantly flooded with new and exciting content, so to be prominent in people’s view, you must understand how to utilise social media algorithms while attempting to be original. This can seem quite daunting for people just starting in Digital media; however, as in any industry, you must stay true to yourself while learning how to maximise your potential. Finally, fall in love with your craft! The more passionate you become in your content creation, your unique style will shine through, and that confidence will attract the clients, contacts and opportunities you need.